2023 Mido sunglasses and optical frames eyewear show

2023 Milan Optical Exhibition (sunglasses and optical frames manufacture design show)

Exhibition introduction

Exhibition time: 2023.02.04~02/06, exhibition location: Italy-Milan-Rho-Pero, Milano, Italy-New Milan Convention Complex, organizer: Fiera Milano S.p.A., holding cycle: once a year, exhibition area: 25,000 square meters, visitors: 58,000 people, the number of exhibitors and exhibiting brands reached 1305.

MIDO was first held in 1970 and is held annually. MIDO is the world's largest professional eyewear exhibition.

The exhibition attracts exhibitors from more than 50 countries and regions in the world, and is a grand event for the global optical glasses industry. Due to the high grade and good quality of the products exhibited at the exhibition, coupled with the latest styles and technologies launched by the Italian eyewear industry, these factors can guide the trend and direction of global eyewear consumption, so it enjoys a high reputation in the same industry exhibition in the world.

The purpose of the exhibition is to allow people and visitors in the industry to have a better and comprehensive understanding of the development status and future fashion trends of the world's eyewear manufacturing industry.

Range of exhibits: optical frames,Lenses: sunglasses, children's glasses, sports eyewear, reading glasses, contact lenses, protective glasses, 3D glasses, etc

Spectacle frames: optical frames,metal frames, plastic frames, mixed material frames, etc

Lenses: optical resin sheets, optical glass sheets, PC lenses, sunglasses lenses, progressive multifocal lenses, orthokeratic contact lenses, lens embryos, etc

Accessories: contact lens companion box and accessory set, contact lens care solution, all kinds of glasses case and cleaning cloth, lens defogger, frame spare parts, glasses product display model and storage box, etc

Equipment and instruments: refractometer, special tools for refraction, lens measuring instrument, edge grinding instrument, special equipment for optical stores, software and hardware for the glasses industry, glasses related equipment, optical equipment and tools, microscopes, glasses related equipment, glasses special tools, glasses manufacturing equipment optometry and ophthalmic equipment, glasses raw and auxiliary materials, vision correction instruments, ocular optical instruments, etc

Exhibition data

More than 1,000 exhibitors from all over the world are attending MIDO, scheduled to open on Saturday, February 4 at Fieramilano Rho. Representing the entire eyewear industry supply chain. Germany, France, Austria, Spain, Denmark, the United States, the United Kingdom, Japan, Hong Kong, India, Saudi Arabia, Oman, Turkey, and even Mauritius are on the list.

A large number of events will bring the three-day exhibition to life, 4 February: On the 10:30am calendar, the ANFAO 'Enhancing Women in Optical Leadership' project aims to support women in leadership career paths in the eyewear industry. The conference will be moderated by journalist Barbara Serra, sponsored by the Fondation Bellisario and produced in collaboration with SDA Bocconi (School of Management). On Sunday, February 5, at 2 p.m., the MIDO Annual Awards Ceremony will be held at the Fashion District Plaza (Hall 1) to recognize outstanding optical stores, exhibitors and industry companies that started the year. In addition to the traditional BeStore Award (awarded to optical stores that offer an exceptional shopping experience and customer service) and the second Stand-Up for Green Award, the CSE – Certified Sustainable Eyewear Award will be presented for the first time this year. Founded by MIDO in partnership with ANFAO and Certottica, it is committed to the sustainable development of the global eyewear industry. Officiating the ceremony was fashion and lifestyle journalist Chiara Tronville. Finally, on Saturday and Sunday, in Hall 1 near Press Village, a set of augmented reality photos will take visitors and exhibitors "inside" the MIDO 2023 framework campaign.

Together with MIDO 2023, the conference "Ophthalmology, Optics and Optometry: New Technologies and the Future" will be held on Saturday, February 4 at 4:30 p.m. in the Fieramilano Rho Auditorium, organized by the publishers of b2eyes and EyeSee in collaboration with MIDO. Participants included Giovanni Vitaloni, president of MIDO and ANFAO, as well as representatives of Italian politics, industrial and retail eyewear professionals and ophthalmologists.

2022 eyewear industry data and 2023 forecasts

Due to its strong international positioning, in 2022, the Italian eyewear industry performed well in the international market, including 830 companies and 18,250 employees, but inflation and economic uncertainty also had an impact. According to ANFAO's preliminary forecast for 2022, Italy's total eyewear production in 2022 will be 5.17 billion euros, an increase of 24% compared to 2021. Exports of frames, sunglasses and lenses, which account for about 90% of the industry's production, increased by 22.5% compared to 2021 to around €5 billion. The United States has traditionally been the main export market for the eyewear industry, with a share of more than 30%, an increase of 20.2% compared to 2021. The widespread concern in the first half of 2023 is the increase in costs in energy, raw materials, shipping, services, logistics, packaging, etc., which are estimated to have doubled on average compared to pre-pandemic levels. This forces companies to operate at lower and lower profit margins, putting their own survival at risk, especially for small and medium-sized enterprises.

From "HOW TO? "At the beginning, it is a series that tells about the actual day-to-day activities that take place in the optical store: realistic content on different topics, such as style consultations, point-of-sale renovations, marketing and communication, events as a means of communication, etc., which will take place next week at MIDO. Each conference, currently planned for four, will take place in the OTTICLUB space in Hall 3 and will feature renowned speakers from the most diverse industries, some even from outside the eyewear industry. The date and time are accessible online www.mido.com.

In addition, there are two special projects: Saturday, February 4, 10:30, "Enhancing Women in Optical Leadership" presentation, which supports women in the Italian and international eyewear industry on the path to leadership careers. Historically, the employment rate of women in the eyewear industry has been high (60%), however, this is not fully reflected in the participation of women in managerial positions (22% of managers). ANFAO has decided to work with local and international associations to actively contribute to raising awareness, promoting an inclusive corporate culture, encouraging continuing education and promoting networking. Discussions on gender equality in eyewear industry leadership will also revolve around the Observatory, and guidelines will be developed for pilot projects on women's empowerment education and the promotion of inclusive corporate cultures.

On Sunday, February 5 at 11 a.m., MIDO will host the Campagna Amica Foundation, which will present "I cibi della vista e del benessere" (Food for Vision and Health). Campagna Amica was founded in 2008 under the impetus of Coldiretti (Italian Farmers' Federation) to develop initiatives that fully reflect the value and dignity of Italian agriculture, highlighting its key role in protecting the environment, land, traditions, culture and health. Public health, like environmental resources, is a common good and is even recognized in the Constitution as an inalienable right and duty of every citizen.

Eye health starts with good nutrition. Welcome to visit Shenzhen Handoptical manufacture co.,ltd

Time:

February 4, 2023 9:00 - 19:00

February 5, 2023 9:00 - 19:00

February 6, 2023 9:00 - 18:00